In ads in emerging markets, focus on functional benefits (e.g. product benefits, quality, value). In developed markets, focus on the emotional experience around the product.
Which ads work best in emerging vs developed markets
Which ads work best in emerging vs developed…
Which ads work best in emerging vs developed markets
In ads in emerging markets, focus on functional benefits (e.g. product benefits, quality, value). In developed markets, focus on the emotional experience around the product.