Ariyh

Share this post

The effect of [first name] in email subject lines

tips.ariyh.com

The effect of [first name] in email subject…

Thomas McKinlay
Jul 12, 2022
19
4
Share this post

The effect of [first name] in email subject lines

tips.ariyh.com

Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell 11-17%

Read →
  • New First
  • Chronological
© 2023 Thomas McKinlay
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing