Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell 11-17%
The effect of [first name] in email subject lines
The effect of [first name] in email subject…
The effect of [first name] in email subject lines
Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell 11-17%