• Ariyh
  • Posts
  • Don’t say “It’s usually better”

Don’t say “It’s usually better”

When presenting a product, don’t add comments such as “it usually looks nicer”, “it looks even better when…”. They backfire. For example, people were 24% less likely to buy an indoor plant.

Author

Thomas McKinlay
January 10, 2023

Topics: Messaging & Copy
For: B2C, B2B
Research date: June 2022

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events