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- Use color saturation to change product size perceptions
Use color saturation to change product size perceptions
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
Topics: Product | Ads | Website/App
For: B2C, B2B Friendly
Research date: January 2017
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