Use color saturation to change product size perceptions
tips.ariyh.com
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
Very useful and well summarized marketing insights! Happy to see other fellows from the MSc Marketing Management accessing Ariyh! :) I’m landing here after Stefano Puntoni’s promotion email!
Very useful and well summarized marketing insights! Happy to see other fellows from the MSc Marketing Management accessing Ariyh! :) I’m landing here after Stefano Puntoni’s promotion email!
I like the emojis! They make the text less monotone and help with comprehending the headers :)