- Ariyh
- Posts
- Use cold colors in B2B, warm colors in B2C
Use cold colors in B2B, warm colors in B2C
B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C.
Topics: Brand & Strategy | Ads | Social media | Website/App
For: B2C, B2B
Research date: May 2022
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events