14 Comments
Jul 25, 2022Liked by Thomas McKinlay

Guinness - wait for 100 seconds before drinking

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Mar 8, 2022Liked by Thomas McKinlay

I really like how https://getprizepool.com does this by giving away prizes each Friday and making users shake their phone to see their lottery results.

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Jul 15, 2021Liked by Thomas McKinlay

Look at this distribution company turned a commodity (malt for beer brewing) into a totally unique product by adding a #brewerslunch candy bar to every shipment...

https://www.atlasobscura.com/articles/what-is-salted-nut-roll

https://bsgcraftbrewing.com/brewerslunch-the-salted-nut-roll-story

https://www.reddit.com/r/TheBrewery/comments/oa72o6/visited_rahrbsg_yesterday_and_got_to_see_their/

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Jul 13, 2021Liked by Thomas McKinlay

Would be nice to have a tip on how to increase email sign ups

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Apr 30, 2021Liked by Thomas McKinlay

thanks for the awesome information.

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A related phenomenon is the IKEA Effect (https://dash.harvard.edu/handle/1/11320608)

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