Jul 25, 2022Liked by Thomas McKinlay

Guinness - wait for 100 seconds before drinking

Expand full comment
Mar 8, 2022Liked by Thomas McKinlay

I really like how https://getprizepool.com does this by giving away prizes each Friday and making users shake their phone to see their lottery results.

Expand full comment
Jul 15, 2021Liked by Thomas McKinlay

Look at this distribution company turned a commodity (malt for beer brewing) into a totally unique product by adding a #brewerslunch candy bar to every shipment...




Expand full comment
Jul 13, 2021Liked by Thomas McKinlay

Would be nice to have a tip on how to increase email sign ups

Expand full comment
Apr 30, 2021Liked by Thomas McKinlay

thanks for the awesome information.

Expand full comment

A related phenomenon is the IKEA Effect (https://dash.harvard.edu/handle/1/11320608)

Expand full comment