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Print ads are better absorbed by our memory. One week after seeing them, we remember them better than we would digital ads.
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Branded ingredients (e.g. food) or components (e.g. technology powering a product) can boost your demand and prices. In one experiment, sales increased…
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Make the pricing of your product options and extras simpler than your competitors. People will perceive you as fairer and cheaper, even if you are more…
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GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or …
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Limit yourself to one informative reply that shows empathy, then take it private (e.g. email, phone). Multiple public responses can hurt your brand and…
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Executive summaries of the 5 best insights from Ariyh’s first 6 months.
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If your product is hedonic (e.g. toys) focus on social media and your product page. If your product is utilitarian (e.g. office supplies) focus on sear…
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Net Promoter Score (NPS) is often called “The One Number You Need to Grow”. This is false. But it can predict growth if you survey all your potential c…
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Amazon keeps changing people’s expectations, and it’s not all about free fast shipping anymore. Shoppers are now most dissatisfied with the return and …
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Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your…
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To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (e.g. "we expect 10,000 p…
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To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to …
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