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Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it’s difficult to verify your…
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Exceptionally strong warranties (e.g. 10 year warranty for a sweater) are a powerful way to signal high quality for unfamiliar brands and boost purchase…
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The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the…
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If your product is hedonic (e.g. fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than…
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Large referral rewards (e.g. Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of…
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Frame a product as the ‘free gift’ in a bundle instead of the main product (e.g. “Buy softener and get Ariel detergent [primary product] free”). Sales…
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If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close.
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After a service failure, use appreciation (“Thank you for your patience”) instead of an apology (“Sorry to keep you waiting”) to improve satisfaction…
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Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one…
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Promotions on unusual ‘Special Days’ (e.g. World Tourism Day, anniversary of first purchase) are more effective at increasing sales. In one experiment…
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Sustainability initiatives signal trust and product quality for small businesses and startups. People were 82% more interested in products from a…
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If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s less…
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