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Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell…
Thomas McKinlay
12
Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9…
Thomas McKinlay
14
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they…
Thomas McKinlay
17
4
Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
Thomas McKinlay
14
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights…
Thomas McKinlay
16
In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational…
Thomas McKinlay
15
2
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product…
Thomas McKinlay
9
Money rewards hurt the social motivation of recommending a product, unless they’re for a strong brand. Non money rewards (e.g. a small gift) give better…
Thomas McKinlay
9
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper…
Thomas McKinlay
12
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take…
Thomas McKinlay
18
2
Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell…
Thomas McKinlay
17
2
Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their…
Thomas McKinlay
17
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