Ariyh
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Frame a product as the ‘free gift’ in a bundle instead of the main product (e.g. “Buy softener and get Ariel detergent [primary product] free”). Sales …
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If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close.
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After a service failure, use appreciation (“Thank you for your patience”) instead of an apology (“Sorry to keep you waiting”) to improve satisfaction, …
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Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one experim…
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Promotions on unusual ‘Special Days’ (e.g. World Tourism Day, anniversary of first purchase) are more effective at increasing sales. In one experiment,…
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Sustainability initiatives signal trust and product quality for small businesses and startups. People were 82% more interested in products from a susta…
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If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s les…
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eBay sellers with short and easy to pronounce names were judged as 31% more trustworthy than those with long and difficult names
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Define, brand, and price your service as if it’s a product. You will help people picture what they’re getting for their money. Expect sales and satisfa…
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Print ads are better absorbed by our memory. One week after seeing them, we remember them better than we would digital ads.
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Branded ingredients (e.g. food) or components (e.g. technology powering a product) can boost your demand and prices. In one experiment, sales increased…
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Make the pricing of your product options and extras simpler than your competitors. People will perceive you as fairer and cheaper, even if you are more…
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