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Mobile buyers want unique (vs popular) products
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular…
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Thomas McKinlay
Use non-rounded discounts
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off).
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Thomas McKinlay
What’s next at Ariyh
A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
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Thomas McKinlay
2
Reassure, don’t pressure people
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect…
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Thomas McKinlay
October 2023
Technical language hurts your sales
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
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Thomas McKinlay
The big impact of a single negative review
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
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Thomas McKinlay
1
The science of how often to post on social media
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
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Thomas McKinlay
When to show off that you’re a new brand
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
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Thomas McKinlay
Encourage people to hold your product
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
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Thomas McKinlay
September 2023
Keep your product packaging simple
People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)
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Thomas McKinlay
When to use real vs unrealistic product images
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images…
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Thomas McKinlay
The impact of credible vs sketchy marketing
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing…
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Thomas McKinlay
© 2023 Thomas McKinlay
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