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Use non-rounded discounts
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off).
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Thomas McKinlay
What’s next at Ariyh
A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
 • 
Thomas McKinlay
2
Reassure, don’t pressure people
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect…
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Thomas McKinlay
Technical language hurts your sales
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
 • 
Thomas McKinlay
The big impact of a single negative review
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
 • 
Thomas McKinlay
1
The science of how often to post on social media
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
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Thomas McKinlay
When to show off that you’re a new brand
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
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Thomas McKinlay
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