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Keep your product packaging simple
People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)
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Thomas McKinlay
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When to use real vs unrealistic product images
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images…
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Thomas McKinlay
The impact of credible vs sketchy marketing
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing…
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Thomas McKinlay
Show products next to the problem they solve
Position your product next to an image of the problem it solves. People were up to 26% more likely to choose it.
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Thomas McKinlay
Messages in present tense are more persuasive
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
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Thomas McKinlay
Show a product’s ‘likes’ to boost sales
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
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Thomas McKinlay
Don’t misspell your brand name
People were 34% more likely to buy from a startup if the brand name was grammatically correct (e.g. Lift) rather than creatively misspelled (e.g. Lyft).
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Thomas McKinlay
How to make limited-time offers effective
Limited time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
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Thomas McKinlay
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