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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Creating an effective influencer strategy to boost brand awareness and sales for a language learning app
Price promotions themed and timed around popular events (e.g. Olympics) led to 13% higher sales on average, and up to 48% higher during the Winter Olympics of 2010.
[First name] subject line personalization doesn’t work anymore. You now need to be more creative and relevant to get benefits from personalization.
Increasing website conversions for a home energy efficiency solutions provider
Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.
Using a question in ads can increase sales by up to 50% when shoppers feel calm but decrease sales by up to 87% when they are nervous or excited.
Understanding the effectiveness of negative versus positive copy
Requiring something small in return (e.g. fill out a survey, watch an ad), does not hurt demand for free products or offers - it might even increase it.
Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.
Crafting an effective pricing and plans strategy for a sports betting advice subscription
Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.
47.4% more people signed up for a basic plan when it was free (vs. $1). They overvalue free and were more tolerant of ads and worse service.
